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Rosa Parks’ act of defiance on December 1, 1955, was not just a moment in history, it was the spark that ignited a revolution. Her refusal to give up her seat on a Montgomery bus wasn’t simply about a piece of real estate on a crowded vehicle. Her act was about demanding respect in the public square and equal access in the marketplace. The ripple in the marketplace was unprecedented in Alabama and possibly the entire country. Her act of defiance led to a 381-day boycott of the bus system, a movement that required sacrifice, solidarity, and a willingness to be inconvenienced.
Today, we face a different but no less significant challenge. Many companies have chosen to mock, undermine, or outright reject the common sense values of countless Americans. They leverage their platforms to promote agendas that stand in stark contrast to our beliefs, using our hard-earned dollars to fund initiatives that attack our faith, traditions, and culture. The question before us is simple. Are we willing to follow Parks’ example and take a stand, even if it means inconvenience?
Make no mistake—leaving these companies will be difficult. In a world where convenience reigns supreme, turning away from easy access can be daunting. In the short run, it is far easier to remain silent, swipe our cards, and keep it moving. But the longterm consequences are devastating. The long-term consequences means cosigning agendas that can’t define the word woman, suppress religious freedom and selectively pick who gets canceled for speaking out. Does that sound extreme? Well we already see it happening as corporations fire and marginalized employees who reject their far left gender bending policies. Parks didn’t sit down on that bus so we could stand by when our values are under attack. She showed us that real change requires sacrifice.
Christians are often rightly criticized for always talking about things they want to boycott. So rather than continue to focus on the companies that are doing wrong, We are determined to celebrate the companies that are doing right. A great example to celebrate is Public Square. It is an online marketplace that has become a vibrant hub for businesses that celebrate Judeo-Christian principles and that don’t hate America. Concerned Women for America has also curated a list of companies that align with common sense principles. By supporting these businesses, we aren’t just taking our dollars away from companies that mock us, we’re investing in a future where our values are represented, respected, and celebrated.
When we redirect our resources, we create opportunities for businesses that share our values to thrive. Imagine the economic and cultural shift if millions of Americans united, not just in resistance but in support of companies that reflect their beliefs. Like the Montgomery bus boycott, such a movement would force the powers that be to reckon with the strength of our collective resolve.
Rosa Parks didn’t just teach us how to stand up by sitting down. She taught us that lasting change requires courage, sacrifice, and the belief that right will eventually prevail. Let’s honor her legacy by putting our money where our mouth is. Let’s choose principle over convenience, values over comfort, and faith over fear. The marketplace may not be a bus seat in Montgomery, but it is certainly a battleground for what we believe in.
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